July ’19

Elmer’s new Learning Herd Guide unveiled at the Suffolk Show
The Elmer’s Big Parade Suffolk campaign, in aid of St Elizabeth Hospice, kicked off its countdown to the trail at the Suffolk Show this week with all 84 young Elmer sculptures displayed together under one roof.
As part of this big reveal, the team were also pleased to be able to unveil a brand new piece of literature – the Learning Herd Guide – which has been developed in partnership with Suffolk County Council.

This handy leaflet, which doubles up as a fantastic souvenir poster, contains a full listing of every sculpture, detailing its name and the school or youth organisation who has created it.

Norman Lloyd, Campaign Manager for Elmer’s Big Parade Suffolk said: “We knew we would need to do something different this year, as we have got so many more small sculptures. We think the Guide works really well, enabling us to showcase the stunning designs of the Learning Herd much more easily.”

The Elmer team have worked closely with Suffolk County Council to ensure both the Parade Map and Learning Herd Guide are full of messages and challenges to encourage visitors to get out and get active – supporting the ambition to make Suffolk the most active county in England.

Cllr Paul West, Suffolk County Council’s cabinet member for Ipswich said “Whatever your age, there’s strong scientific evidence that being physically active can help you lead a healthier and happier life. We are therefore delighted that Elmer’s Big Parade Suffolk is supporting collective efforts to encourage people in the county to be more active.”

“The information incorporated into both the Learning Herd Guide and the Parade Map will help raise awareness of how active people should be for good health. The Parade itself will provide a wonderful, free, fun opportunity for people of all ages to get moving.”

Both the Parade Map and Learning Herd Guide will be available for visitors to pick up throughout the trail for a suggested donation of £1 each.

Elmer’s Big Parade Suffolk officially begins on Saturday 15 June, when all 55 large Elmer sculptures will be installed in the streets and open spaces of Ipswich town centre and Waterfront. The sculptures will be out on parade until Saturday 7 September 2019.

It follows the successful ‘Pigs Gone Wild’ art trail in 2016, which attracted around 250,000 visitors to Ipswich and boosted the local economy by an estimated £1 million. It raised £200,000 for the hospice – enough to fund one week’s care.